For any website, it is important to reach as many viewers as possible. The more traffic drawn to the site the more money you make off the site, spanning from ads to the amount of services and products ordered from you and the website. In order to drive up traffic you need to use a specific SEO model. Short for search engine optimization, SEO helps you boost the amount of traffic heading to your site, thanks to its search engine results. The results are based on many different factors, all of which you are able to adjust and manipulate thanks to a few specific optimization options for your personal website.